-Boletín-, Ciudad, Información General, Portada

Las ventas en comercios de la ciudad subieron un 18% durante julio

Los niveles de ventas durante julio en los comercios de Mar del Plata subieron un 18%, según un informe realizado por el Departamento de Estudios Sociales y Económicos y Sociales (DESE) de la Unión del Comercio, la Industria y la Producción (UCIP). De todos modos, todavía no se recuperan los niveles pre-pandemia.

De todos modos, se indicó que si bien se evidencia una recuperación notable, gran parte se debe a las vacaciones de invierno que para el 80% de los comerciantes fueron positivas.

La muestra del relevamiento mensual estuvo conformada por comercios de los doce Centros Comerciales a Cielo Abierto de Mar del Plata de rubros no esenciales tales como artículos deportivos y recreación; bazar y regalos; bijouterie y accesorios; calzado y marroquinería; electrodomésticos, indumentaria y lencería; joyerías y relojerías; jugueterías; perfumerías y cosmético; textil blanco y ropa de cama; y mueblerías.

El relevamiento realizado por la entidad empresaria arrojó un aumento interanual promedio en las ventas del 18% para ventas presenciales en locales físicos, siendo los rubros que marcaron mejor evolución en la variación de venta de unidades físicas, la indumentaria, lencería, calzados y marroquinería.

En el informe se indica que al momento de comparar las ventas de julio del 2021 con las del mismo mes del año pasado el 57,1% de los encuestados dijo que aumentaron, el 28,6% que se mantuvieron igual y el 14,3% restante que disminuyeron.

A su vez, al ser consultados sobre la variación en la facturación respecto al mes anterior, para el 45,2% subió, el 31% expresó que se mantuvo y el 23,8% que bajó.

Las vacaciones de invierno tuvieron un rol preponderante en la variación de las ventas, considerando que el año anterior no se contó con turismo, y que este año la mitad del mes contó con la visita de turistas y marplatenses que vacacionaron en la ciudad generando un mayor movimiento en los Centros Comerciales a Cielo Abierto, principalmente Microcentro, Güemes, Juan B Justo y Playa Grande.

Asimismo, al ser consultados sobre la situación de su comercio con respecto al mes de julio de 2019, periodo previo a la pandemia, el 54,8% de los encuestados aseguró que la situación general de su comercio está peor, el 21,4% que se mantuvo y solo el 23,8% que mejoró.

Desde la entidad destacaron el crecimiento de las ventas debido a la apertura al turismo en el receso invernal, al avance de la vacunación y a la necesidad de las personas de buscar esparcimiento, situaciones que favoreció a la ciudad, siendo Mar del Plata el destino turístico más elegido del país según el informe de la Confederación Argentina de la Mediana Empresa CAME.

Respecto a la proyección y expectativas para los próximos 6 meses del año, el 61,5% cree que aumentarán las ventas y el 38,5% de los encuestados que se mantendrán sin cambios.

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