Entre las posiciones más solicitadas se encuentran: profesionales de marketing digital, perfiles de logística en eCommerce, desarrolladores, maquetadores web, expertos en ciberseguridad, representantes de atención al cliente y especialistas en higiene y seguridad laboral, detalló un estudio privado.
Marketing digital, logística en comercio electrónico y expertos en ciberseguridad son algunas de las diez posiciones laborales que tuvieron mayor crecimiento a partir de la demanda laboral impulsada por la pandemia, de acuerdo con un estudio.
Un informe de la consultora Randstad detectó las 10 posiciones con mayor crecimiento en pandemia, entre las que se encuentran: profesionales de marketing digital, perfiles de logística en eCommerce, expertos en usabilidad, desarrolladores, maquetadores web, especialistas en analítica de datos, project managers, expertos en ciberseguridad, representantes de atención al cliente y especialistas en higiene y seguridad laboral.
“Del mismo modo que la llegada de la pandemia ha identificado los trabajos considerados esenciales y los posibles de llevar a un formato de home office, la demanda laboral también ha cambiado en parte su configuración, con posiciones que desaparecieron y otras que tuvieron una demanda extraordinaria“, afirmó Andrea Ávila, CEO de Randstad para la Argentina y Uruguay.
Ávila mencionó al respecto “todos los perfiles asociados a las diferentes ramas de la tecnología, que ya venían con un descalce creciente entre la oferta y la demanda mucho antes de la crisis sanitaria, pero también los vinculados al crecimiento del comercio electrónico y los canales de atención no presencial”.
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En el caso de la logística en eCommerce, a partir de la imposibilidad de realizar compras presenciales que impuso el confinamiento, las empresas demandan día a día personal especializado en clasificación y armado de pedidos, y profesionales para la gestión de centros de almacenamiento y distribución de productos.
De igual modo, desarrolladores de aplicaciones son altamente solicitados para desarrollar software de interacción con usuarios y sistemas que procesan la información; y diseñadores, maquetadores web y especialistas en gestión de contenido (CMS) son algunas de las posiciones que sostienen la presencia online de las empresas y sus canales institucionales y comerciales en el mundo virtual.
Por su parte, la posición de experto en ciberseguridad tomó relevancia ante el mayor uso de canales digitales, para evitar casos de hackeos, secuestros y robos de información y otros incidentes de seguridad.
“Las restricciones que impuso la pandemia impulsaron la búsqueda de nuevas formas de organización del trabajo para el sostenimiento de la productividad de las empresas, y con esas nuevas formas surgen también nuevas demandas laborales, que tienen que ver tanto con conocimientos y saberes técnicos, como con habilidades socioemocionales sobre las que hay que tomar nota para formar a los jóvenes para los trabajos del futuro”, finalizó Ávila.
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